I’m in London for the next 2 weeks.

A much-needed vacation I’ve been waiting for since early this year.

If you’ve been working continuously for a long while…

Don’t forget to take a break and find time for yourself.

Sometimes all you need is a step backward to progress a few steps forward.

It’s worth it.

And now, let’s dive into this week’s main alpha…

7 questions to ask before publishing a thread

1. Is it valuable?

Value comes in different forms depending on how you define it.

For many, it’s threads that:

• Teach

• Inspire

• Entertain

…your audience.

For me, it goes beyond those.

Your audience needs to be able to take what you shared and do something with it IRL after reading your threads.

2. Does it help to achieve a specific change?

It’s not only about being actionable.

But the actions need to deliver results too (no matter how big or small).

Result = Transformation from point A to B.

Before you hit publish, define them.

Take this newsletter issue as an example:

• Point A → I’ve no clue what it takes to write an impactful thread

• Point B → I now have a simple framework to help me write an impactful thread every time

3. Is the hook captivating?

Twitter is a race to capture attention.

If your first sentence can’t stop people from scrolling…

Nobody’s going to read your threads.

Stick to these to make sure your hooks get clicks:

• Start with a bold statement

• Add numbers to show the impact

• Highlight end results your audience would get

Sounds like clickbait? Stick with me first.

4. Does the body deliver what the hook promises?

Having a captivating hook is just one thing.

What comes after still needs to align with your hook.

Don’t promise “how to 10x your productivity.”

When you’re only going to list the features of a few tools.

Instead, show exactly “how" using those tools can make their lives more efficient.

Deliver what you promise and your hook won’t be clickbait.

5. Can it be more concise?

There’ll always be some ways that you can try to express your writing by using fewer words.

Take the sentence above as an example, you can rewrite it as:

“You can always express your writing with fewer words.”

This is more concise.

Good writing uses just enough words needed to convey the message.

Nothing more, nothing less.

If you want your readers’ attention, respect their time.

6. Would you share it?

Have you ever read something that you feel the urge to share as soon as you finish?

Well, imagine your thread being that “something”.

Make it so good that your audience needs to spread the word right away.

7. Do you enjoy reading it?

If you don’t enjoy reading what you just wrote…

It’s unlikely that your readers will.

They can feel it in your writing.

So don’t forget to enjoy creating.

The proven strategies

1. How to grow newsletter subscribers (even before your first issue)

I used this strategy with success a few weeks back to gain 50+ subscribers.

2. 5 ways to earn crypto from your writing

Learn how to get the most value out of your writing the Web3 way.

3. 4 tips to come up with bad ideas (so you get to more great ideas)

Don’t fade bad ideas, they’re more important than you think.

The Web3 insights

1. Tokenised Teslas have hit the road

This Vienna-based company is onboarding the masses to Web3 through ridesharing service.

2. This soulbound token brings your work history on-chain

Say goodbye to fake career records with a decentralised provenance approach.

3. New digital experiences are coming to the sports and entertainment industries

This platform is helping the likes of MLB, WWE, and Netflix to join Web3.

The final alpha

You’re more creative than you think.

Try these to unlock even more of your creative power.

Wishing you an alpha week!

Sirka

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