I love recycling my old content.

And you should too.

Why?

To your audience:

• 80% haven’t seen it

• 20% have but already forgotten

Everything you create doesn’t have to be new all the time.

If you’ve published something that has performed well…

That means it resonates a lot with your audience.

Just like how you don’t go to the concert of your favourite band to listen to their new songs.

You go for their greatest hits.

So, do your audience a huge favour by recycling more often.

And now, let’s dive into this week’s main alpha…

7 ways to repurpose your past content

1. Reformat

Take your past tweet that has performed well.

And expand it into a fully developed thread.

A listicle tweet works best here since you can deep dive into each bullet point.

2. Revise

Take a tweet from your past thread.

And add more details to it.

Here are things you can add:

• Numbers (more impact)

• List of examples (clearer explanation)

• Question at the end (more engagement)

3. Refine

Take a specific portion of your past tweet.

And turn it into a new tweet that’s more concise.

This way, you can emphasise the key message from your original tweet even further.

4. Rewrite

Take your past tweet (regardless of the performance).

And make it more engaging and easier to read for your audience.

Do this by rewriting with improved:

• Hook sentence

• Main body content (simple words)

• Formatting (white space, bullet points)

5. Reobserve

Take any of your past tweets.

And use a different analogy to explain your key message.

Your new content will be even more authentic if you can use personal experience to explain.

6. Redemonstrate

Take your past tweet that has been written with examples.

And use a different set of examples to create your new content.

7. Reshare

Take your past tweet that has performed well.

And simply just republish it right away (make a few small tweaks if you need).

But make sure to keep the same key message.

If it works, don’t fix it, do more of it.

The proven strategies

1. A quick tip to help you design a winning banner

Follow this to get your Twitter banner optimised (even if you don’t have prior design experience).

2. A simple guide to help you find your unique voice

If you struggle to create authentic content, read this.

3. How to craft a bio that guarantees you more followers

This guide will help you come up with a perfect bio.

The Web3 insights

1. Jack Dorsey has come up with the concept of Web5

Read this to find out what’s more decentralised than Web3.

2. Luxury watches as collateral for crypto/NFT liquidity

You can now take out loans by using tokenised Rolex or Patek Philippe watches as collateral.

3. Web3 is disrupting the online travel industry

Decentralised loyalty programs will play a key role in driving customer retention and revenue growth for this evolving sector.

The final alpha

Everyone keeps telling you to be more consistent.

But how exactly?

These simple steps can help you.

Wishing you an alpha week!

Sirka

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